5820 Highway 14 E Rochester, MN 55904 507-282-5652

Meet the Staff of Boardwalk Auto

Staff Photo

Forrest Loucks - General Manager

507-250-7531 - boardwalk.forrest@gmail.com

Forrest made his first car sale at Boardwalk Auto at 5 years old, at our original Highway 52 location. After building hundreds of car dealerships with Hot Wheels and Matchbox cars in his youth, Forrest always wanted to follow in his Father's footsteps and run his very own dealership. He became full-time at Boardwalk since the day he got his license. Starting in the shop detailing cars, turning wrenches, changing oil, plowing snow, re-arranging the lot, and learning the ropes of what is involved in the day-to-day operations. Over the years, Forrest has built the Boardwalk brand into the version he saw since he was little. A reputable, well-regarded, self-coined "used-car-factory", providing clean cars at affordable prices backed with personal connection for peace of mind for all of his clients.

With over 3000 vehicles sold, first-hand experience through a recession, cash-for-clunkers, the COVID-19 pandemic, Forrest has seen it all. Constantly evolving throughout his 16 years of sales experience, Forrest prides himself on offering a higher-quality product at a lesser price than competitors, with outstanding customer service as the crown jewel. And while understanding that 100% satisfaction may never be achievable, he will always make sure to do his best to try. Today, he oversees every single aspect of the business, and is your go-to guy when you need an answer. With extensive knowledge of his product, the ins-and-outs of market trends and oddities, and an enthusiast of the automotive industry as a whole - Forrest is not a salesman - he is just a car guy.

Outside of the business, Forrest primarily enjoys spending time on the Mississippi river or one of Minnesotas 10,000 lakes, fishing for whatever is biting. He loves spending time with close friends and family. Where he is known as Uncle Forr to just about everyone. A weather-nerd, Forrest has dedicated a great amount of time to researching and documenting severe storms and tornadoes, hoping to someday chase down an EF5 twister. Forrest enjoys learning new skills, firing up the BBQ, dialing in favorite recipes that make up a great meal for family and friends to enjoy, and offering fair deals. Give him a call anytime with any questions, concerns, or general inquiries about a car. You may learn a thing or two, and he will give that out for free!